Two-time Dakar Rally Champion Toby Price has announced his partnership with Caltex Australia.

“It’s a real honour to have Caltex along for the ride with me in 2024. To be working with them as I take on the 2024 Dakar Rally is exciting and I can't wait to sport their colours next year. It will be my 10th Dakar and I can't think of a better way to embark on the challenge than to have the support of a brand like Caltex.”

Toby Price is a long-time customer of Caltex, living just minutes from his local station and always on-site filling up his KTM Motorcycles, 4×4, Can-Am, van, and even Semi-Trailer.

The organic Partnership kicked off earlier this year when Owlpine Group onboarded Toby Price Motorsport to join Caltex’s strong line-up of Australian Ambassadors.


Thoughts and insights from the team at Owlpine Group.