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Owlpine Group

Talent & Brand Acceleration.

We manage and accelerate the careers of motorsport and action sports athletes, and connect brands with the talent and organic reach that move their business.

About Owlpine Group

Fuelled by genuine interest.

Established unintentionally in 2013 through an early affliction for competitive sports and an unforeseen passion for working with Talent & Brands. Fuelled by our rich surroundings of respected peers and the understanding of the fields we’re ingrained in formed by our own failures and successes.

The continued obsession of success has now led us to proudly provide a range of tailored services to accelerate talent and brands.

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Our relationships are ignited by an organic interest and respect for what our clients are setting out to achieve. We strive to enable successful, long-lasting relationships expanding beyond the normality of purely financial motives, and our competitive nature positions us firmly on the ground, directly alongside our talent within their professional landscapes.

Matthew Macalpine

Matthew Macalpine

Founder, Owlpine Group

I’m the founder of Owlpine Group, accelerating the careers of global talent and brands. I work closely with a portfolio that includes AMA Supercross and Motocross champion Cole Davies, 2025 Baja 1000 winner Christopher Polvoorde, multiple-time Dakar Rally champions Sam Sunderland and Toby Price, World Champion mountain biker Jack Moir, and more.

More than a decade on, Owlpine Group operates across Australia and the United States, continuing to grow and build meaningful, long-term partnerships that deliver value and purpose.

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What we do

Seamless, all-encompassing solutions.

Talent Acceleration

We are dedicated to transforming talent into long-term thriving careers, leveraging expertise and guidance to build a strong foundation for success. Our deep understanding of industry landscapes and relationships with key decision-makers ensure our talent is well-positioned for sustained growth and opportunity.

Brand Acceleration

We shape brand building by extending beyond traditional endorsements, connecting talent with brand opportunities and brands with business exposure opportunities. Our approach fosters long-term growth and positions talent for sustained success in their industries.

Gypsy Tales Podcast feature for Fox: “Ken’s been a Fox athlete for nearly 20 years”

Endorsements

Accelerate your brand.

Owlpine Group accelerates brands by leveraging its expertise in talent-driven marketing, creating meaningful connections between brands, talent and business-to-business opportunities.

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