BFGoodrich Australia has a heavy footprint within the extreme outdoor realm which was established the moment they aligned with some of the biggest names in Action Sports.
Establishing these partnerships gave BFGoodrich the opportunity to grow with each ambassador and obtain true knowledge of their passions away from their professions.
Off-Road Racing, Surfing, Fishing, SXS, Overlanding, Touring plus a swag of activities that releases those feel-good vibes.
With all the gentlemen at the top of their game in their respective professions, The Escape with Us Campaign showed that they can all work hard and play harder with the BFGoodrich KM3 Tyre.
Each Ambassador had their own 30-second clip displaying their perfect escape, with a 1-minute compile tying them all together.