Toby Price Wins 8th Finke Desert Race

Toby Price has won his 8th title at the Finke Desert Race, his 2nd win in the car category, and has finished in record time. “We’re stoked and it was a good run back. We didn’t push, we didn’t do anything crazy, I just can’t thank my crew enough for all their efforts. We had […]

Toby Price: Ridin’ Shotgun

Toby Price: Ridin’ Shotgun ‘Ridin’ Shotgun’ follows Toby Price and his team on their way to claiming his historic seventh Finke crown, and becoming the first person to win in both car & bike categories. The Documentary is an insight into some of the hard work, personal sacrifice and investment from the collective efforts of […]

Send it with Toby Price

Working with Red Bull to establish the Ultimate Off-Road Adventure Haul with Australias #1 Speciality Retail Group. Red Bull approached Owlpine Group to onboard key partners to establish a $200,000 prize pool, create and action a campaign content plan, develop key POS for 430 Super Retail Group outlets and provide the lucky prize winners a […]

Toby Price Autobiography coming in 2022!

Toby Price Autobiography is coming in 2022! Owlpine Group and Penguin Random House have teamed up with Toby Price to publish “Endurance” an autobiography featuring the highs and lows of Toby’s life on and off that track and will be available to purchase in all good book stores, online retailers, and on Toby’s very own […]

Toby Price Wins the Finke Desert Race 🏆

Toby Price Wins the Finke Desert Race 🏆 Toby Price has won the 2021 Finke Desert Race alongside navigators Mark Dutton and Joe Weining in the car category. By doing so, Price wrote himself into the history books, by becoming the first person to win both the bike and car category. The Finke Desert Race […]

KTM and Toby Price Sign Two-Year Contract Extension

KTM and Toby Price Sign Two-Year Contract Extension KTM Factory Racing are pleased to announce that Toby Price has signed a two-year contract extension, that will see the popular Australian remain with the Red Bull KTM Factory Racing team through to the end of the 2023 season. Price will continue to focus on the FIM […]

Toby Price Unveils World-First Mitsubishi Triton Inspired Trophy Truck

Toby Price Unveils World-First Mitsubishi Triton Inspired Trophy Truck I’m so happy to be able to finally take the covers off for everyone to see all the hard work that has gone into getting the Truck exactly like the Concept Ute. To finally see this thing come to life is unreal, getting it here wasn’t […]

Toby Awarded Medal of the Order of Australia! 🏅

Speechless after this morning, was an honour to receive my Order of Australia Medal at Government House 🇦🇺 Toby Price2 x Dakar Rally Champion Toby Price has received a Medal of the Order of Australia honour today at Government House in Brisbane! Toby was awarded the medal in an intimate ceremony by Queensland Governor, His Excellency the […]

Can-Am’s Just Down The Road

Earlier in 2020 we embarked on a week-long project with our mates at BRP for Can-Am Off-Road Australia with Ambassador Toby Price to showcase what’s on offer for recreational riders in their own backyard!

Toby Price Finke Desert Double

Toby Price had unfinished business with the Finke Desert Race and was desperate to return to the Red Centre to conquer the Finke Desert Double in 2018. https://www.youtube.com/watch?v=OvCAviECzQs&feature=emb_title Every year in the Red Centre of Australia, Toby Price joins hundreds of fellow competitors for the most brutal off-road race in the country, the Finke Desert […]