Red Bull Ampol Racing Website

The Red Bull Holden Racing Team onboarded Owlpine Group to develop and build a new website to put the Team in Pole Position in the digital space.

Red Bull Holden is a powerhouse in Supercars with Championship Winning Drivers Jamie Whincup & Shane van Gisbergen piloting cars 88 & 97. 

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The website was developed to engage and convert race fans, members, media, current and potential sponsors and other key partners through the effective positioning of the platform’s architecture and functionality.

We enlisted Owlpine to completely redevelop our website, which is now more advanced than many other leading motorsport teams worldwide and far beyond the sites of other Australian sporting Teams.
Red Bull Ampol RacingTom Wilson - Commercial Director

The final design of the website came together to support the reputation of major sponsor Red Bull and the Triple Eight Engineering business while staying true to its heritage and rich racing history.

Owlpine Group created the website from start to finish, developing the layout, functionally, interactive elements, social integration, graphic design & SEO.

Owlpine Group combine the end-to-end capabilities of a large scale agency with the attitude and approach of a nimble independent.

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Thank you Triple Eight Race Engineering and Red Bull Australia for trusting our team to bring this to life!

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