The content was layered with prize information, graphics on how to enter, subtitles, POS details, T&C’s and more. Owlpine Group also delivered a competition winner video from the test drives, showing the experiences that the winners had and their journey to the prize.
In addition to the competition videos, Owlpine Group also developed an Easy Roller product video for BWS staff, which differed from the regular mail-out information that other companies provide.