Before there was The Dakar Rally, there was The Finke Desert Race. It’s this terrain that created the legend that is Toby Price.
Can-Am Off-Road wanted to bring together a group of boys all from the top of their fields, so we recruited Shaun Whale from 4WD24/7, Australian Motocross Champion Todd Waters and Adventure Athlete Courtney Atkinson to join Toby in the Northern Territory.
This trip was a chance for Toby to slow down after two full-on weeks at Finke and take in the overwhelming beauty of the Red Centre and also give us the chance to show the boys what a Maverick X3 can really do.
all the boys from the trip stepped up to promote their fans to check out just how much fun you can have on four wheels.
We took care of all the acquisition and onboarding of talent, all logistics, behind-the-scenes content & release! The only thing we couldn’t do ourselves was fix a flat. Owlpine Group also manages BRP Australia’s Social Media Channels and we utilised all of the social assets, imagery & videography to make sure we engaged & reached the masses.