The SCORE International series has proven to be one of the toughest off-road championships in the world.

It’s an incredible feeling to look back on Team Australia’s remarkable achievements within a short timeframe, competing against the world’s finest off-road racers and teams.

Team Australia owner Paul Weel utilised a diverse range of Owlpine Group services to fulfil essential tasks such as content creation, social media management, and partnership relations.

Being on the ground and the air allows Owlpine Group to execute deliverables that extend beyond the conventional branding aspects of a partnership.

This approach provides brands with a cost-effective and low-risk process to acquire the essential content required from the Baja 1000 and SCORE International events for marketing their collaboration with Team Australia, ensuring they receive maximum exposure and optimal return on investment.

DRAG

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Ride onboard with Toby Price as he starts the Baja 400 from Pole Position.

"I can't thank the team at Owlpine Group enough, it's no small feat to go racing in something like the SCORE Championship and especially not in the top class when the whole team is based in Australia. They partnered us with some awesome brands like Quad Lock, Can-Am BF Goodrich, ARB 4X4 and handled the whole partnership in-house, as well as all our content creation and posting so we could focus on the massive task of going racing in the Mexican Desert."
Paul WeelTeam Australia Team Owner

Challenge

Running a brand-new Trophy Truck Team in the top class of the world’s toughest off-road series, the SCORE International Baja Races in Mexico, all from Australia.

Solution

Onboard Owlpine Group to manage Team Australia, partner with Toby Price, obtain Australian and international sponsors to support the campaign, attend the events, capture the content, manage social channels & partner deliverables and create a public relations campaign to support the team.

Delivery

  • Management
  • Sponsorship
  • Photography
  • Videography
  • Social Media Management
  • Partnership Content Delivery

Our hands-on approach enables Owlpine Group to innovate beyond typical branding strategies.

The 2024 SCORE International Championship can’t come soon enough…

DRAG

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Interested in discovering our capabilities? Check out our latest work.

OUR WORK

WORK WE’RE PROUD TO SHARE, AS MUCH AS WE WANT TO SHARE EVERYTHING…

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