They say everything’s bigger in Texas, right?

A collaborative effort from Jack, Alpinestars, Dirt Studios, and Owlpine Group harnessed this colloquial expression, representing it with a unique Lone Star State graphic across Thriller’s COTA kit.

As one of the most recognisable stars in the MotoGP paddock, Jack has introduced a unique flavour into the sport over the last decade through an authentic and original approach, solidifying his place as a one-of-one athlete.

Therefore, when it comes to representing his vision creatively, it’s pivotal to engage a team that aligns with Jack’s values, to successfully bring the vision to life.

From Los Angeles-based design and archive Dirt Studios, the team at Alpinestars, Owlpine Group, and Jack, we collectively brought to life Thriller’s COTA capsule, which was a Texas-themed graphic that ran across helmet, gloves, and boots, embracing the essence of the Lone Star State and Texas event.