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Red Bull approached Owlpine Group to onboard key partners to establish a $200,000.00 prize pool, create and action a campaign content plan, develop key POS for 430 Super Retail Group outlets and provide the lucky prize winners a once in a lifetime experience in the Red Centre of Australia with Toby Price.
Developed a retailer exclusive prize and experience for Super Retail Group stores, Supercheap Auto and BCF.
Curated the Ultimate Off-Road Adventure Haul worth over $200,000 by engaging our key partners.
Created customer connections via in-store experiences for their club members and differentiate themselves vs their competitors.
All content created was provided to each partner for them to utilise across their own platforms to promote their involvement with the campaign. The overall suite of assets was created to achieve specific objectives identified in the pre-planning phase.
WORK WE’RE PROUD TO SHARE, AS MUCH AS WE WANT TO SHARE EVERYTHING
