Working with Red Bull to establish the Ultimate Off-Road Adventure Haul with Australias #1 Speciality Retail Group.

Red Bull approached Owlpine Group to onboard key partners to establish a $200,000 prize pool, create and action a campaign content plan, develop key POS for 430 Super Retail Group outlets and provide the lucky prize winners a once in a lifetime experience in the Red Centre of Australia with Toby Price.

When Red Bull approached Owlpine Group with the “Send It with Toby Price” retail concept we were extremely eager to collaborate.

Developed a retailer exclusive prize and experience for Super Retail Group stores, Supercheap Auto and BCF.

Owlpine Group

Curated the Ultimate Off-Road Adventure Haul worth over $200,000 by engaging our key partners.

Created customer connections via in-store experiences for their club members and differentiate themselves vs their competitors.

DRAG

Onboarding the right partners was vital to the success for the Send it with Toby Price Campaign.

To create the Ultimate Off-Road Adventure package we approached Toby’s partners to create exactly that. Owlpine Group curated and created a series of key asset pieces with would drive:

Collaboration

Mutual Value

Creativity

The content plan was established to work hand-in-hand with the campaign timeline supporting the overall prize pool build, in-store activations and prize delivery & experience in Alice Springs.

All content created was provided to each partner for them to utilise across their own platforms to promote their involvement with the campaign. The overall suite of assets was created to achieve specific objectives identified in the pre-planning phase.

Interested in discovering our capabilities? Check out our latest work.

WORK WE’RE PROUD TO SHARE, AS MUCH AS WE WANT TO SHARE EVERYTHING