OUR WORK

Jack Miller's Dream Build

BRINGING JACK’S DREAM TO LIFE

Introduction.

Whenever Jack Miller reaches out and starts the conversation with – “Hey, I’ve got an idea!” we always wonder what’s going to follow. Luckily, Caterpillar Inc. gave us their blessing to bring Jack’s idea to life, or should we say, Dream Build to life!

It’s no secret that MotoGP superstar Jack Miller has a burning passion for a set of grips and handlebars, a functioning throttle that twists and generates speed, and two wheels with rubber lacing the outer rim. This passion led to the transformation of a peaceful country paddock into the ultimate motocross playground – Jack’s very own Dream Build.

The thing about an idea is that it’s only the beginning; it’s the precursor to action. After receiving the phone call from Jack and learning about his aspirations, Owlpine Group’s first response was, “Sounds epic, let’s bring this to life!”

BRINGING JACK’S DREAM TO LIFE

The Approach.

25,000+ tonnes of dirt was shifted around the property into berms and jumps and whoops and sweepers, before Thriller clicked the last buckle on his set of Alpinestars Tech 10s, hit the switch on his KTM, and let it rip on the freshly prepared circuit.

From front to back, Owlpine Group – in conjunction with Jack, Caterpillar Inc. and Hastings Deering, were responsible for the development of concept; the operations associated with delivery; the documentation of the process through digital mediums, and the successful distribution of content to achieve maximum reach.

"It’s often that an idea will pop into my head when I’m at home, and my first phone call is usually to Owlpine Group. Dream Build perfectly captured my vision of what I wanted to create at the farm, and I’m stoked that together with Caterpillar Inc. we were able to bring it to life."

BRINGING JACK’S DREAM TO LIFE

Delivery.

The project successfully brought Jack’s vision to life, showcasing not only Jack’s passion for the sport but also Caterpillar Inc.’s capabilities in handling large-scale projects. The content captured throughout the build resonated with Jack’s audience and generated significant engagement across social media platforms.