Owlpine Group is proud to announce the addition of Cody Webb to its talent roster, marking an exciting new chapter for the business and one of hard enduro’s most accomplished and influential riders.

Cody has spent the better part of a decade helping build the sport of hard enduro in America, and today stands as one of its defining figures. His resume reflects that range: a 2025 Moab Hard Enduro win, a FIM SuperEnduro World Championship, six X Games medals, three AMA EnduroCross titles, six King of the Motos titles, and the first American podium finish at Red Bull’s Erzbergrodeo, widely regarded as the toughest race in the sport. Few riders anywhere have won across as many disciplines, and fewer still have done as much to put American hard enduro on the map.

That influence extends well beyond the results sheet. Cody has built one of the most engaged audiences in the sport, with his content regularly reaching millions of viewers across Instagram, Facebook, and YouTube each month. His willingness to bring fans inside the training, the racing, and the lifestyle behind hard enduro has made him one of the sport’s most valuable ambassadors, at a moment when the discipline is only beginning to gain the attention it deserves in the U.S.

“We are proud to have Cody on board,” says Matthew Macalpine, founder of Owlpine Group. “I have known Cody for several years and have always admired what he has built. He has played a crucial role in shaping hard enduro globally, with championships across multiple disciplines and long-standing partnerships that reflect how he carries himself in the industry. Owlpine Group exists to accelerate talent, and Cody is exactly the kind of talent our mission was built for. We are looking forward to getting to work.“

Owlpine Group will work closely with Cody to manage his career strategy, strengthen his existing partnerships, secure new brand alignments across endemic and non-endemic categories, and support his continued growth as both a competitor and a content creator.

Cody’s story is still being written, and Owlpine Group is proud to stand behind him as he continues to lead hard enduro’s growth in America.