A dream collection for Jack Miller's home MotoGP - Owlpine Group

In the lead-up to Jack Miller's home MotoGP at the iconic Phillip Island circuit, Owlpine Group was tasked with creating a dedicated capsule range that supported Jack’s brief of a timeless design and love of vintage motocross wear.

A collaborative approach was adopted with Los Angeles-based design and archive Dirt Studios and Alpinestars to create Jack’s 2023 Phillip Island capsule range which was included across his helmet, gloves, boots, event merchandise and a one-off Quad Lock phone case for the ambassador.

A huge thank you to Jack Miller, Dirt Studios and Alpinestars for trusting us to bring this project to life, call us biased, but we think it’s the best on track!

DRAG

Challenge

Creating a dedicated capsule range that supported Jack’s brief of a timeless design and love of vintage motocross wear.

Owlpine Group led a collaborative effort, partnering with industry leaders to offer Jack a range of design options. After finalising the chosen creative direction, this was seamlessly integrated into a diverse array of items, including exclusive on-track merchandise, directly reflecting the chosen creative assets.