This is exactly what Australia MotoGP Rider Jack Miller had in mind when came to us with the idea of racing the final round of the Australian Super Bike Championship “ASBK’ in South Australia only just a week after the final round of the 2022 MotoGP Championship.
Onboarding of all corporate sponsors, one of those was Jack’s personal sponsor Caterpillar Inc which was supported with significant naming right substance and the request to accommodate forty of their staff over the course of the weekend with Corporate Hospitality.
The role of operations was also granted to Owlpine Group to ensure all team personnel were accommodated and arrived at the circuit from all corners of the globe.
Jack’s ‘Send at the Bend’ set the foundation for what would be his top performing post for 2022, given Jack competes at the panicle of 2-wheel Motorsport for a Factory Team, the point of difference on a week to week aspect is none existent due the consistency of branding. With the ASBK not being a contracted MotoGP event, Owlpine Group had the ability to leverage the partnership between Jack Miller and Caterpillar Inc by establishing a dedicated Caterpillar Inc livery across the Motorcycle and Leathers.
The combination of providing Jack’s audience with something out of the ordinary in collaboration with the iconic CAT branding and colour scheme threw Jack’s audience into a double-tapping frenzy!
In 2022 Owlpine Group launch Jack Miller’s very own eCommerce platform, providing Jack’s audience to provide his own range of merchandise directly away from global MotoGP rounds. The ASBK round provided Owlpine Group the ability to create a dedicated capsule T-shirt for the event itself which was available to the public who attended the event, with the special addition of a daily signing by Jack Miller himself.
A key focus for Caterpillar Inc to leverage their 2022 overall investment was to create a long format documentary-style piece with the goal of educating Caterpillar Inc dealers and fellow machine owners about who Jack Miller is and why he is the perfect and only Caterpillar Inc ambassador. ‘Send at the Bend’ would ultimately provide the perfect opportunity to document Jack’s profession without adhering to strict filming guidelines which Dorna Sports have in place for MotoGP Championship Rounds. You can watch the full CrossRoads documentary here.